Privacy Policy
Last updated: July 2025
Welcome to Llama's Privacy Policy!
This policy explains how we collect, store, protect, and share your information, and with whom we share it. We suggest you read this in conjunction with our Terms and Conditions of Use.
While you're enjoying the Llama mobile application (including the desktop version) ("App"), our websites, or using our digital products and services (such as our competitions or surveys) (together, referred to in this Privacy Policy as our "Sites"), we collect some information about you. In addition, you may choose to use the App or Sites to share information with other users, including your friends and contacts ("Users"). We may also need to share your information sometimes.
This Policy explains how we protect your personal data, so please read very carefully!
Data Controller
The App and Sites are operated by "Llama" (also referred to in this policy as "we" or "us") which is the controller of personal information collected and processed through the Llama App and Sites. Llama has designated a Data Protection Officer and they can be reached by emailing support@llama.market.
Information We Collect
We collect various types of information to provide and improve our services to you. This information helps us create a better, safer, and more personalized experience for all our users.
Registration Information
When you download the App and create an account ("Account"), we may collect certain information ("Registration Information") about you, such as:
- Your name and email address
- Your date of birth and age
- Your gender and sexual orientation
- Your location and geographic information
- Your profile photos and personal descriptions
- Your interests and preferences
- Login credentials and account settings
We recommend and encourage you to think carefully about the information you disclose about yourself. Avoid sharing sensitive information such as email addresses, phone numbers, addresses, credit card details, or national identity numbers.
Account Verification
For safety and security, and to ensure you have the best possible user experience, we require Users to verify their accounts. This might include providing your phone number and carrying out photo verification.
Verification helps us maintain the integrity of our platform and ensures that all users are authentic, creating a safer environment for meaningful connections.
Payment Information
If you decide to purchase any of our premium services, we will process your payment information securely. This information is retained for fraud prevention and audit/tax purposes.
We use secure payment processors and never store your complete payment card information on our servers. All payment data is encrypted and handled according to industry standards.
Location Data
If you have given Llama access to your location in your device settings, we will collect information about WiFi access points and other location information about your longitude and latitude.
Location data helps us show you relevant events and experiences in your area, connect you with nearby users, and provide location-based recommendations. You can control location sharing through your device settings at any time.
Device Information
We may collect information about your device when you use the App, including the unique device identifier, device model, and operating system. We may also access your device's address book solely to add someone to your contacts.
This information helps us optimize the app performance for your specific device and troubleshoot any technical issues you might experience.
Message Content Review
We review the content of messages sent in the App to identify topics, sentiments, and trends across our Users. We take steps to remove personally identifying information from such messages before reviewing them.
This review process helps us maintain community safety, prevent inappropriate content, and improve our services. All review is conducted in accordance with strict privacy and security protocols.
Surveys and Research
From time to time, we may run surveys for research purposes and may contact you to participate. Participation in surveys and marketing campaigns is optional.
Survey data helps us understand user preferences, improve our features, and develop new services that better meet your needs.
Customer Support Communications
If you contact our Customer Support team, we will receive your email address and may track your IP address and the information you send to us to help resolve your query.
We maintain records of support interactions to provide better assistance and track the resolution of issues.
How We Use Your Information
Our main goal is to ensure your experience on Llama is enjoyable. In order to deliver an enjoyable experience to you, we may use your information to:
- Create and manage your account
- Provide personalized recommendations and matches
- Facilitate communication between users
- Process payments and transactions
- Ensure platform safety and security
- Improve our services and develop new features
- Send important updates and notifications
- Provide customer support
- Conduct research and analytics
- Comply with legal obligations
- Prevent fraud and inappropriate behavior
- Personalize advertising and marketing
How We Share Your Information
We engage certain trusted third parties to perform functions and provide services to us. We may share your information with these third parties, but only for the purposes of performing these functions and providing such services.
Content Monitoring
To monitor activity on the App and approve content, we may share your name, user registration details, profile information, content of messages, and photographs.
Payment Processing
To facilitate payments for our premium services, we may share your cardholder name, cardholder address, card number, payment amount, and transaction date/time.
Legal Compliance
We will cooperate with law enforcement requests for information within or outside your country of residence where required by law.
Business Transitions
In the event of a business transition or change of ownership, such as a merger or acquisition, we may disclose your personal data.
Marketing and Analytics
We partner with marketing services providers to help us market and advertise our App and services on third-party websites and applications and measure the effectiveness of our advertising campaigns.
Aggregated Information
We may share aggregated information with third parties that include your personal data (but which doesn't identify you directly) together with other information including log data for industry analysis and demographic profiling.
Public Profile Information
Your Llama profile and other information you make available via the App may be viewed and shared by Users with individuals who may or may not be users of the App. Be careful about posting sensitive details about yourself on your profile.
Age Requirements and Child Protection
You must be at least 18 years old to use Llama. We do not knowingly collect any information about or market to children, minors, or anyone under the age of 18. If we become aware that a child under 18 has registered with us and provided us with personal information, we will take steps to terminate that person's registration.
Data Security
We take appropriate security measures to help protect your information against loss, misuse, unauthorized access, or disclosure. We use reasonable security measures such as secured servers using firewalls. However, no website or Internet transmission is completely secure.
Our security measures include:
- Encryption of data in transit and at rest
- Regular security audits and assessments
- Access controls and authentication systems
- Employee training on data protection
- Incident response procedures
- Regular backup and recovery processes
Your Privacy Rights
Privacy laws applicable in your country may give you the following rights:
- Right to Access: You can request access to the personal information we hold about you
- Right to Rectification: You can request correction of inaccurate or incomplete information
- Right to Erasure: You can request deletion of your personal information
- Right to Restrict Processing: You can request limitation of how we process your data
- Right to Data Portability: You can request your data in a portable format
- Right to Object: You can object to certain types of processing
- Right to Withdraw Consent: You can withdraw consent for data processing
To exercise any of your rights, please visit our Contact Page or email our Data Protection Officer at support@llama.market.
International Data Transfers
To provide our service, we operate a global network of servers, including in the US. Data collected by advertising partners and other service providers may also be held outside your country of residence. We ensure that data is adequately protected by ensuring that valid, legal mechanisms are in place.
When transferring data internationally, we implement appropriate safeguards such as:
- Standard contractual clauses approved by relevant authorities
- Adequacy decisions by regulatory bodies
- Binding corporate rules for intra-group transfers
- Certification schemes and codes of conduct
Data Retention
We keep your personal information only as long as we need it for the legal basis relied upon and as permitted by applicable law. When your Account is deleted, we ensure it is no longer viewable in the App. For up to 28 days, it is still possible to restore your Account if it was accidentally deleted. After 28 days, we begin the process of deleting your personal information from our systems unless required for legal or regulatory purposes.
Different types of data may be retained for different periods:
- Account Information: Deleted 28 days after account deletion
- Payment Records: Retained for up to 7 years for tax and audit purposes
- Support Communications: Retained for up to 2 years
- Legal and Safety Records: Retained as required by law
Contact Us About Privacy
If you have questions about this Privacy Policy, you have different options below:
- Email: support@llama.market
- Data Protection Officer: support@llama.market
- Mail: 11015 Circle Point Rd, Westminster, CO 80020
By using Llama, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.
Social Media Integration
When you sign in to our App using your social media account, you give permission to that platform to share certain information with us. This information helps us form your Llama account. If you register or sign in with your Apple ID, you give Apple permission to share your Apple login, a name, and an email (which can be randomized).
You may link your Llama account with other social media accounts. This allows you to share some information from those accounts directly to your Llama account.